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Web Designing And Digital Marketing Are Equally Important For A Business

Posted by Prismonline
Nov 13th, 2017 0 comment

When starting a business, a novice may find it difficult, where to start and how to start a business plan. However, the need for promotion and business is undeniable. Earlier forms of advertisement and promotion still persist, yet the latest technological forms of promotion are also in demand.

Business and marketing are inter-related. Without marketing, no business can grow that far. So, before starting a business, marketing or promotional part must be considered. In the modern scenario, digital marketing is a concept that is in high demand and every company is focusing on that.

data-driven marketing

Although the concept of digital marketing came into existence till the 1990s, from 2000 onwards, it came into the mainstream of the business marketing. This marketing is also known as data-driven marketing and the promotion includes internet, mobile phones and other forms of digital medium. Using the previously mentioned media, the promotion and advertisement of a product or service is made.

increase in the digital platforms like internet accessible laptops, desktops, smartphones, tablets

With the increase in the digital platforms like internet accessible laptops, desktops, smartphones, tablets etc., the growth of newer marketing techniques using these platforms is growing also. The techniques like search engine optimization or SEO, social media optimization and SMO, email marketing, content promotion, campaign, e-commerce, display advertising, and many others such are very common and associated with today’s daily life. The non-internet channels and platforms like mobile phones through SMS and MMS, callback, on-hold ringtones on mobile etc. are gradually incorporated into digital marketing.

digital marketing company

With the growth of this platform, how can one deny the role of a proper digital marketing company? In Kolkata, the modern concept of promotion and advertisement has reached a height, where business houses cannot think without this area of promotion. A perfect Digital Marketing Company in Kolkata will definitely take the business to a height where competitors have to work hard to reach.

However, to each that height, the basics of the website must be strong. With a good web developer and web designer one can get the best form of a website that satisfies the need of the base of different forms of marketing. For example, a good content is the king of marketing and if the content part is not strong enough to compete with the contenders in the market, the website will fall apart in the race. A professional web designer and developer will look after every part of a website as required for the particular business.

graphic design

Designing is not only the overall appearance of a website. But, the smaller sections like graphic design, logo design and also designing the content fonts or the alignments using different codes and techniques are very vital. A web designer has to work in a team with the content writer, the graphics and logo designer, the coding expert and also with a web developer. When everything is in the right configuration, a website is super successful. That means, a professional expert in Web designing in Kolkata can help in getting the perfect website for any product or service and that in turn helps the digital marketing expert to promote in the online and offline market for a good return.


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